The Roweam European Primitive Modern Collection designed by Moore House Design, product by ROWEAM, Photography by Zack DeZon
The Roweam European Primitive Modern Collection is composed for those who move through life with intention, who choose objects not for excess, but for meaning, texture, and quiet history.
Rooted in rural European craftsmanship and clarified through a modern lens, the collection balances contrast with ease. Brutalist weight meets Danish restraint. Mid-century modern forms are softened by honest materials, natural wear, and time-earned patina. Each piece is selected to contribute to a larger narrative of character and composure.
A Danish cabinetmaker sofa, reupholstered in Roweam’s sand fabric and finished with a tailored slipcovered cape, offers sculptural clarity tempered by lived-in softness.
Travertine side tables and a stone cube plinth introduce architectural calm—elemental forms that ground the space with weight and permanence.
French ladder-back chairs and Charles Dudouyt dining chairs reflect regional craftsmanship and Brutalist honesty, anchoring dining spaces in utility, proportion, and history.
European Primitive Modern Collection by Roweam product by ROWEAM, Photography by Zack DeZon
THE CONCEPTION
European Primitive Modern interiors are defined by balance: between past and present, rawness and refinement, utility and beauty. This collection was hand-selected by Blair Moore for her love of true vintage.
“This collection is about restraint and intention. Every piece was chosen for its integrity — its material, its history, and the way it carries time. Nothing is decorative for the sake of it. The beauty comes from use, proportion, and what has been allowed to age honestly.”
From the carved wooden table lamp to the travertine forms and cabinetmaker upholstery, each piece was selected for its integrity of material and clarity of form. Every object has weight, purpose, and presence.
THE INSPIRATION
The collection draws from rural European interiors, mid-century ateliers, and the quiet strength of vernacular design. Influences span Brutalist construction, Danish cabinetmaking, French provincial seating, and the tactile simplicity of primitive forms.
Natural stones and sculptures were selected for their imperfections, veining, and geological honesty. Wood surfaces are carved, worn, and expressive, as seen in the hand-carved footstool and sculptural table lamp base. Iron and metal elements were selected to introduce strength, shadow, and depth.
THE PROCESS
This collection was assembled with the same reverence Roweam and Blair bring to each launch...prioritizing material truth, proportion, and longevity.
Every piece reflects craftsmanship that values the hand over the machine, form over fashion, and permanence over trend. Natural finishes are allowed to evolve. Materials are chosen for how they age.
WHY YOU?
This collection is for those who live deliberately. For those who value restraint over excess, history over novelty, and craftsmanship over convenience.
If you are drawn to interiors that feel collected over time, where Brutalist strength, Danish modernism, mid-century clarity, and rural European tradition coexist, this collection was selected, and made for you.
The Roweam European Primitive Modern Collection designed by Moore House Design, product by ROWEAM, Photography by Zack DeZon
THE EUROPEAN PRIMITIVE MODERN COLLECTION
composed for those who move through life with intention
Danish Cabinetmaker Sofa with Slipcovered Cape
True Vintage
Vintage Danish cabinetmaker sofa featuring a low, sculptural silhouette and reupholstered in Roweam’s sand fabric. The sofa has been thoughtfully updated with a tailored cape detail, adding softness and relaxed elegance while preserving the integrity of the original form. Wear consistent with age and craftsmanship.
Ilana Goor Iron Dining Table with Glass Top
True Vintage
Dining table designed by Ilana Goor featuring a sculptural wrought iron base with twisted and textured detailing. The base supports a round glass tabletop, allowing the intricate ironwork to remain visible from all angles. The iron shows natural patina and tonal variation. Wear Consistent with age.
French Ladder Back Chairs with Woven Seats – Set of Six
True Vintage
Set of French ladder back chairs crafted from wood with classic vertical slat backs and woven fiber seats. Wear consistent with age.
Charles Dudouyt Dining Chairs - Set of Four
Brutalist construction, these Dudouyt chairs are timeless. Circa 1940, wear is consistent with age.
Travertine Side Tables with Tripod Legs – Set of Two
True Vintage
Set of two travertine side tables featuring circular stone tops supported by slender tripod legs. The natural travertine surfaces display subtle tonal variation, organic veining, and textural irregularities inherent to the stone. Minimalist three-leg base. Wear consistent with age.
MCM Table Lamp with Floral Fabric Shade
True Vintage
Mid Century Modern table lamp featuring a hand-carved ceramic base with a textured, geometric surface and natural tonal variation. Paired with a cylindrical fabric shade decorated with a floral motif and finished with stitched edging along the top and bottom. Wear consistent with age.
Framed Vintage Birch Tree Etching
True Vintage
Vintage etching depicting a stand of birch trees rendered with fine linework and soft tonal contrast. The artwork is centered within a wide mat and presented in a wood frame. The etching shows subtle variation and printmaking technique. Wear consistent with age.
True Vintage
Solid travertine cube plinth featuring clean, architectural lines and a honed stone surface. Natural veining, tonal variation, and subtle texture. Wear consistent with age.
Verdigris Art Deco Wall Sconces – Pair
True Vintage
Pair of Art Deco wall sconces crafted in metal with a sculptural, geometric form. The layered, angular design rises vertically with stepped detailing, characteristic of Deco-era styling. Beautiful rich verdigris patina, showing natural oxidation, tonal variation, and texture. Wear consistent with age.
True Vintage
Hand-carved wooden footstool featuring a stacked, sculptural form with rounded legs and a smooth, organically shaped seat. Crafted from solid wood with a dark, naturally aged finish, the surface shows visible grain and tonal variation. Wear consistent with age.
True Vintage
Decorative metal tray featuring a softly rounded rectangular form with raised edges. The surface displays a dark patinated finish with hand-applied detailing along the border. Wear consistent with age.
Abstract Black Tubular Stoneware Vase
True Vintage
Sculptural black vase featuring a vertical, tubular form with asymmetrical openings and a solid, architectural base. Wear consistent with age.
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The Roweam European Primitive Collection