Our team has been busy with some pretty extensive projects and our new but major e-commerce brand.
THATS RIGHT….. WE’RE LAUNCHING A FURNITURE LINE!
Welcome to the family …… roweam
Furniture made to age… made to patina….
Roweam’s Mission
Hey guys, Blair here…..
I have always been a designer at heart, but what has truly sculpted my interiors is my upbringing on a working cattle property in Australia—being mindful of the purpose of something and its connection to human hands.
There is something incredibly powerful about a generational piece of furniture that evokes a sense of memory to generations past and connects us to the future of creation. My purpose for interiors and furniture has always been about that connection to past, present, and future.
The nature of the current climate of fast fashion furniture has never been a pill I could swallow, nor have I ever wanted to bring a chair in to fill a room. For me, furniture should connect to a place, a memory, and its maker. To feel the worn-in nature of the arms of a chair that has been touched a thousand times. To see that patina on the corner of a leather seat worn away by the hundreds of dinner party guests. To create a piece that travels with you, that you make memories within.
I have always wanted to create pieces embodying connections that last for generations. To develop a creation that challenges our heritage of “They don't make them like they used to…. Well, I beg to differ……….. Here's to the new nostalgia.
So with great pride and intention, I am excited to share our new purpose and name for our new line of furniture….…ROWEAM.
Through my undying need to create pieces made to age and evoke a sense of nostalgia, our incredible team and I have spent the better of 6 years building these perfect pieces.
To create a luxury brand inspired by the minds of designers and built in the US by the hands of artisans and true craftsmen. Pieces that we want to patina and we want to age. To create a better connection between material, craftsmanship, and memory.
And with my utmost pride to introduce you to a curated collection of furniture…..ROWEAM. Launching September 2023
Photography: Andrew Bui for Architecture Digest. Featuring our ROWEAM Pavilion Chair
Introducing ROWEAM – Furniture made to age
Staying true to our MHD ethos - quality & longevity are non-negotiables for us, and we set the tone with that through ROWEAM. We share this collection with home creators and interior designers who want to gather heirloom pieces for the natural, lived-in home. Where we could not find or rehabilitate, we designed with an unmatched sense of connection woven into every piece.
We will launch Roweam in September with exclusive collections and a lot of love. Ensure you’re signed up on the R-List to be the first to know about limited launches, new pieces, and everything in between.
We hope you become a part of the New Nostalgia.
xoxox
Blair Moore
Founder & Creative Director of Roweam & Moore House Design
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